The 2014 FIFA World Cup is expected to generate approximately 1 million jobs in Brazil, which corresponds to 15% of the 4.8 million formal positions created since 2011. The event has also brought $13.4 billion into the country’s economy.
The chairman of Brazil's tourism board (Embratur), Flávio Dino, said Wednesday (Feb. 26) that he is still waiting for formal apologies by Adidas for selling T-shirts with sexually suggestive messages ahead of the 2014 World Soccer Cup.
Brazilian Tourism Institute (Embratur) was angered by two sexually suggestive Adidas t-shirt models sold ahead of the FIFA World Cup. In one of them, a woman in bikini appears next to the word play, “Looking to score”.