Lady Gaga’s massive concert on Rio’s Copacabana Beach confirmed

It’s official. Singer Lady Gaga will be the main attraction at a free massive concert on Copacabana Beach on May 3 this year. Big names in world music will be performing on Rio’s waterfront in free concerts every May until 2028.

The project Todo Mundo no Rio (“Everyone in Rio”) was unveiled on Friday (Feb. 21) by the production company Bônus Track, responsible for organizing Madonna’s concert, which attracted 2.5 million people last year.

Company CEO Luiz Oscar Niemeyer pointed out that events of this magnitude bring a number of benefits to the city, “from an economic point of view, as well as tourism and the city’s image, showcasing the good things Rio de Janeiro has to offer.”

He also said that the attractions of the next editions will be studied year by year, taking into account artists with a major global impact.

Lady Gaga’s mega concert will be sponsored by private companies with the support of the state government and the city.

The amount of public investment has not yet been disclosed, but the city’s culture secretary, Lucas Faria, noted that Madonna’s previous concert had a financial impact of BRL 300 million, well above the support granted.

“It mobilized Brazil, mobilized companies and brands, and showed that this model works. Todo Mundo no Rio becomes public policy.”

“It’s a great honor to be asked to sing for Rio—for my whole career the fans in Brazil have been part of the lifeblood of the little monsters,” she wrote.

Lady Gaga also said she has been working hard to put on an unforgettable show.