Organics producers target foreign markets
Brazilian organic food producers are increasingly turning to foreign markets as a way to expand business and look for alternatives amid the country's adverse economic scenario. 
Brazilian organic food producers are increasingly turning to foreign markets as a way to expand business and look for alternatives amid the country's adverse economic scenario. One key factor is that chemicals- and pesticide-free foods, beverages, and personal care products are highly valued abroad.
The topic was discussed at the 4th edition of the Green Rio organics exhibit that kicked off Wednesday (May 20) in Rio de Janeiro. This year, for the first time, the event's business rounds will have an eye on foreign markets. Green Rio Business Coordinator Monica Werneck pointed out the organics market is expanding. “We have invited ten foreign importers to show them our products. This year, businesses from Peru, Colombia, Denmark and Estonia have come. And we're expecting to double our business with the international rounds,” she said.
The international business round was organized by the Brazilian Association of Food and Beverage Exporters and Importers, as part of the Brazilian Flavors project.
The international business round was organized by the Brazilian Association of Food and Beverage Exporters and Importers (A.B.B.A.), as part of the Brazilian Flavors project. According to Raquel Salgado, A.B.B.A. chairwoman, stepping into foreign markets is possible, but takes focus. “We work on four principles – training, expertise, an export-oriented culture, and commitment. Without these qualities, [businesses] are [just] adventurers,” she said.
João Paulo Satamini, 32, represents Brasilbev. The company, which sells energy drinks and organic tea to seven countries, is a successful story. “We're able to provide an organic product at a competitive price that is challenging conventional competitors. Our organics are certified by the Ministry of Agriculture, the United States, Europe, and Canada,” he said.
But there is room in the organics market for larger companies as well. That is the case with Korin Agropecuária, which produces environmentally-friendly meat. According to Korin Superintendent Reginaldo Morikawa, the market for organic products is advancing in the country despite the crisis. “Organic products have the quality of being safe. This allows the market to grow even amid the crisis. Now our greatest challenge is finding organic raw materials,” he said.
Green Rio is open in Jardim Botânico, Rio, until Thursday (21).
Translated by Mayra Borges
Fonte: Organics producers target foreign markets
