Brazil participates in 41 international trade fairs for food sector

This year, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), in partnership with the ministries of Agriculture, Livestock and Supply (Mapa) and Foreign Affairs (MRE), is organizing Brazil's participation in 41 international trade fairs for food and beverages. The purpose is to help Brazilian agribusiness to conquer more space in the world market. The products shall be exhibited at fairs in 32 cities, in 22 different countries.

The products have already been exhibited at two fairs so far: Winter Fancy Food, in Las Vegas, USA, and ProdExpo, in Moscow, Russia, from February 6 to 11.

The largest food trade fair in the Middle East - Gulfood - is taking place in the United Arab Emirates this week, from Feb. 13 to 17. The event, which includes beverage, dairy, oil, "free from" products, meat and chicken segments, among others, will bring together 114 Brazilian companies.

Also noteworthy are the SIAL America trade fair, which will take place in Las Vegas, in March; SIAL Paris, in October, and the CIEE China, in November, in Shanghai. A large number of Brazilian companies are expected to participate in these trade fairs.

According to Apex-Brasil, linked to the Brazilian Ministry of Foreign Affairs, infrastructure such as booths, networking spaces, receptionists, promotional material, and translators will be available for Brazilian entrepreneurs, before and during the events.

"Participation in these events is part of the strategy designed by public bodies in partnership with the Brazilian private sector. The plan includes everything from qualification, through market intelligence actions to final trade promotion activities", informed Apex-Brasil.

Entrepreneurs interested in participating in international trade fairs can register themselves on ApexBrasil website.