With the motto “Tourism respects women,” the initiative comes after an episode in which US tourists went to a São Paulo party organized by dating coaches hired to help them meet Brazilian women. The case has been brought under scrutiny by the police.
Brazilian Tourism Institute (Embratur) was angered by two sexually suggestive Adidas t-shirt models sold ahead of the FIFA World Cup. In one of them, a woman in bikini appears next to the word play, “Looking to score”.
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