Streaming accounts for 99% of revenues in Brazil’s music market
Brazil’s music market reported revenues of BRL 1.2 billion in the first half of 2023, considering digital and physical formats only. The surge reached 12.6 percent from the same period last year. The figures were released by Pro-Música, the organization that represents the main record labels and producers in the country.
Streaming, with revenues of BRL 1.181 billion, was the top driver behind the market’s expansion, accounting for 99.2 percent of the total. In streaming, they grew by 12.4 percent compared to the first half of 2022.
Revenues from subscriptions on online platforms totaled BRL 775 million, up 17.8 percent, while those generated by streaming paid for by advertising added up to BRL 406 million, up 3.2 percent from the first six months of 2022.
Income from physical sales came to BRL 8 million, making up just 0.6 percent of the industry’s sales in the period surveyed. In the physical format, vinyl records were the most sold format in the first six months of 2023, with revenues of BRL 5 million, followed by CDs, with BRL 3 million.
Other digital revenues—which include downloads and mobile phone customization—represented a mere 0.2 percent of total physical and digital revenues, with a total of BRL 2 million in the time span.
The president of Pro-Música Brasil, Paulo Rosa, believes it is essential that record producers continue to invest in artistic development and the discovery of new musical talents, as well as in the production, marketing, and promotion of music and artists.
Rosa also pointed out that almost all the royalties that artists and songwriters receive from music distribution in today’s market come from streaming, both in Brazil and the world. Even though the number of musical recordings from various origins is nearly incalculable in this form of dissemination, in Brazil the national repertoire predominates on streaming platforms. Of the 50 most popular recordings among streaming users, only one song is international; the rest are all by Brazilian artists, Pro-Música reported via its press office.
The survey shows, Rosa went on to say, that the Brazilian music market continues to grow at a healthy and sustainable level, “with the record labels and distributors operating in the country, both at national and international levels, betting big on the future of the business in Brazil, to the benefit of the entire recorded music production chain.”
Creation
The Brazilian Association of Record Producers—ABPD, in the original Portuguese acronym—created in April 1958, was renamed Pro-Música Brasil in 2016.
The organization represents the interests of record producers in general, promoting the market for music recorded on physical or digital media. Pro-Música Brasil regularly collects data and statistics on the Brazilian music market and is responsible for issuing Gold, Platinum, and Diamond sales certificates, as well as preparing the industry’s official streaming data charts, consolidating the information provided by such platforms as Spotify, Apple Music, Napster, Deezer, Amazon Music, and YouTube.
