Tourism high season likely to generate BRL 155 bi in Brazil

Brazil’s tourism sector is expected to bring in BRL 155.87 billion during the high season—between November this year and February 2024—according to a survey by the National Confederation of Trade in Goods, Services, and Tourism (CNC). The organization says this figure represents a real increase of 5.6 percent from the same period last season, making it the sector’s biggest financial turnover since the survey began, in 2012.

Tourism was one of the sectors most severely affected by COVID-19 in 2020. After shrinking by 36.7 percent that year, it has been gradually advancing: 22.2 percent in 2021 and 39.9 percent last year. In September 2023, the sector's real turnover rose by 7.9 percent, according to the statistics bureau IBGE. CNC estimates that 85,795 jobs should be created during the high season—the highest volume since 2014.

In the view of CNC head José Roberto Tadros, the real increase in salaries, the reduction in consumer interest rates, and the stabilization of prices all contribute to this recovery.

“The optimism reflected in the survey figures indicates not only an economic recovery in tourism, but also renewed consumer confidence, boosting the travel market and contributing to the creation of jobs across various areas linked to the sector,” he said in a statement.