Avenida Paulista completes 130 years and gains cultural programming

Avenida Paulista celebrates today (8) 130 years. To celebrate, the seven cultural institutions installed in the region make a circuit of attractions that runs until Sunday (12).

Inaugurated on December 8, 1891, at the initiative of engineer Joaquim Eugênio de Lima, Avenida Paulista is located in one of the highest regions of São Paulo, called Espigão da Paulista.

Currently, the economic hub has also become a cultural and entertainment center – it is almost three kilometers long and has seven major cultural centers and museums. All participate in the circuit in honor of the birthday girl: Casa das Rosas, Centro Cultural Fiesp, IMS Paulista, Itaú Cultural, Japan House São Paulo, Museum of Arts of São Paulo (MASP) and Social Service of Commerce (Sesc). The complete schedule can be seen on the event page .

Check out the highlights below:

Moreira Salles Institute (IMS) from São Paulo

Online lecture with Andrea Ronqui - master in aesthetics and art history from USP - is scheduled for today. To mark 130 years of Avenida Paulista, the event talks about the history of its creation, the changes that transformed it into today's avenue and some important episodes during that period. YouTube Live Stream from IMS and Facebook from IMS .

Opening hours: from 18:00 to 19:30 (free)

Japan House

On-site children's bingo on Sunday (12). Children will have the opportunity to get to know and become familiar with words, objects and concepts of Japanese culture in a playful and fun way.

Hours: 11 am, 2:30 pm and 4:30 pm (passwords will be made available at reception one hour before each activity).

house of roses

Children's play on Sunday (12), in which children and their families are invited to participate in educational activities at the Casa das Rosas Garden, focused on poetry and the theme of cultural heritage. The objective is to appreciate poems “fished” while playing at the fountain in the garden and to reflect on Casa das Rosas and the history of São Paulo through a memory game.

Opening hours: from 10 am to 12 pm (no prior registration required)

Itaú Cultural

Ocupação Benjamim de Oliveira - in-person exhibition dives into the universe of the circus in Brazil between the 19th and 20th centuries, based on the story of Benjamim de Oliveira, who strengthened the introduction of theatrical language in the circus, acted in films and recorded records. The show brings together around 120 pieces, including periodicals, photographs, original circus objects, books, documents and phonograms...

Opening hours: Tuesday to Sunday, from 11 am to 7 pm, until February 27, 2022.

Sesc Avenida Paulista

Virtual monument of mourning - online and in-person performance brings an eternal and uninterrupted flame in memory of the dead, which will remain lit for a year. The flame is installed at Sesc Avenida Paulista and is broadcast live on the website A Extinção É Para Semper .

People from different parts of the world are invited to register on the site to share their own flame, composing an international call to mourn, pause and dignify each loss.

Opening hours: Tuesday to Friday, from 10 am to 9:30 pm. Saturdays, Sundays and holidays, from 10 am to 6:30 pm, until May 25, 2022.

FIESP Cultural Center

Era Uma Vez o Moderno [1910-1944] - free in-person exhibition brings together diaries, letters, manuscripts, photos and works by artists and intellectuals who were part of the implantation of modern art in Brazil. With more than 300 works and documents, the exhibition makes the public revisit three decades of this history and learn about the productions of authors and thinkers who participated in the Week of Modern Art, in 1922.

Opening hours: Wednesday to Sunday, from 11 am to 8 pm, until May 29, 2022.

Text translated using artificial intelligence.