New Brazil–China deals bolster exchange between news outlets
Among the Brazil–China agreements signed in Beijing during a meeting between Presidents Luiz Inácio Lula da Silva and Xi Jinping is a collaboration that brings together Brazil’s public broadcasting company EBC and China’s state-run news agency Xinhua.
The deal outlines the conditions for free content sharing between the two organizations, including texts and images. Also to be exchanged are professionals, training, and logistical support to journalism teams for international new coverage.
Branching out
EBC’s new administration has begun talks aimed at resuming cooperation with public broadcasters around the world. Never failing to preserve the company’s editorial autonomy, negotiations are underway with enterprises such as Portugal’s Lusa, Argentina’s TV Pública, as well as institutions from Germany, Italy, Cuba, Ecuador, Mexico, Peru, and Venezuela.
“We want diversity of information. We want to cover the whole world. We plan on forging agreements similar to Xinhua’s with several nations. We want diversity with no prejudice, because the final journalistic criteria are in our hands,” said EBC Director-President Hélio Doyle.
Chinese partners
As its stands today, EBC already enjoys a partnership with China Media Group (CMG), a state-owned group created in 2018 following the merger of China Global Television Network (CGTN), China National Radio, and China Radio International. The group is the world’s largest media conglomerate by scale of operations, and controls 47 TV channels in six languages reaching 162 countries, plus 17 radio stations.
