Trade estimates tourism revenue will reach BRL 12B during Carnival
The National Confederation of Trade in Goods, Services, and Tourism (CNC) estimates that Carnival 2025 will generate BRL 12.03 billion in revenue in Brazil, marking a real increase of 2.1 percent compared to the same period last year, excluding inflation.
According to the organization, this growth is directly linked to the rise in foreign tourists, driven by the favorable exchange rate and the diverse cultural attractions of Brazil. If the projection holds, it will mark the best Carnival since 2015, says CNC.
“Brazil is not only an economic alternative but also a destination that combines cultural diversity and hospitality, attracting tourists from all over the world,” said José Roberto Tadros, president of the CNC System.
He emphasizes that sustaining investments in international promotion and infrastructure is crucial for the continued growth of the sector. “We are building a tourism model that combines socio-economic development and cultural appreciation, benefiting the entire production chain,” he added.
Tourist spending in bars and restaurants is expected to lead Carnival revenues, with a projection of BRL 5.4 billion, followed by passenger transportation services (BRL 3.31 billion) and accommodation (BRL 1.28 billion). Together, these segments will account for 83 percent of the total tourism revenue generated during Carnival.
“The concentration of revenue in sectors such as food, transport, and accommodation highlights how Carnival directly stimulates the local economy and supports the growth of the service sector,” said Fabio Bentes, the CNC economist behind the survey.
The official Carnival period this year runs from March 1 to 4.
